"We struggled to translate our technology into a compelling digital presence. Pascal Strategies approach has completely transformed our ability to attract and convert customers. Thanks to their expertise in Growth Marketing, we now have a scalable strategy that supports our long-term growth."
Lars Petter Lunden, CEO Smartwatt
Smartwatt is an innovative IT and data services company specializing in AI-driven energy optimization for commercial buildings. With operations spanning the Nordics, Europe, and the U.S., Smartwatt helps businesses reduce energy consumption through smart automation and cloud-based HVAC control. Their mission is to make buildings more energy-efficient while maintaining optimal indoor climates, offering a sustainable and cost-effective approach to energy management.
Unlocking Growth Potential Through Digital Visibility
Before partnering with Pascal Strategies, Smartwatt had no organic visibility and lacked a structured digital marketing plan. While their technology held immense potential, their online presence did not reflect their expertise or value proposition. With expansion plans across multiple markets, Smartwatt needed a scalable digital marketing foundation to establish authority, attract the right audiences, and generate high-intent leads.
Recognizing this untapped opportunity, Pascal Strategies identified a clear pathway to position Smartwatt as a leading authority in AI-driven energy optimization while driving measurable business growth.
Navigating the Challenges
Smartwatt faced key challenges that were limiting its growth potential
01
Lack of Digital Presence
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No organic search visibility and no structured content marketing approach.
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Technical SEO Deficiencies
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The website lacked optimization for search engines, making it difficult to rank for relevant industry keywords.
02
Limited Market Awareness
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Potential customers and partners were unaware of Smartwatt’s unique offering.
04
Absence of a Marketing Analytics Framework
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No system in place to track performance, optimize campaigns, or measure ROI effectively.
The Pascal Strategies Project Scope
Pascal Strategies developed and executed a comprehensive Growth Marketing Plan tailored to Smartwatt’s unique needs. The project focused on building a structured, data-driven digital marketing ecosystem designed for long-term growth.
1. SEO & Content Strategy
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Conducted a full SEO analysis across Sweden, Norway, and the U.S. to identify keyword opportunities.
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Mapped main competitors across markets to benchmark performance and differentiation strategies.
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Created a list of priority keywords and an optimized content plan.
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Suggested FAQ pages to improve Smartwatt’s visibility in search results.
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Developed three industry referral cases to showcase Smartwatt’s expertise and customer success.
2. Digital Marketing Foundation
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Implemented Google Analytics & Google Search Console for real-time tracking and performance measurement
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Designed and launched new website pages for blog posts and case studies.
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Implemented a live chat feature on the website to engage visitors and convert inquiries into leads.
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Established an ongoing review and optimization process to ensure continuous improvements.
Key Results
By delivering a comprehensive content plan, a prioritized keyword strategy, and a structured project file with clear action steps, Pascal Strategies provided Smartwatt with the foundation for a strong and scalable digital presence. This strategic approach ensured that Smartwatt could effectively target high-value search terms, improve organic visibility, and consistently publish relevant content that resonates with its audience.
With a clear roadmap in place, Smartwatt now has a structured plan for ongoing content creation, making it easier to engage prospects through blog posts, social media, and referral cases. The addition of new website pages dedicated to thought leadership and success stories strengthens credibility, allowing potential customers to see real-world applications of Smartwatt’s technology. More referral cases provide tangible proof of impact, reinforcing trust and accelerating the decision-making process for new clients.
Ultimately, this structured approach not only increased Smartwatt’s visibility but also positioned the company as a go-to resource in AI-driven energy optimization, supporting long-term lead generation and market growth.