“Working with Pascal Strategies was not only incredibly effective but also a pleasure. They took the time to understand our business and created a structured digital strategy that produced real results. Seeing our search rankings improve so significantly in such a short time has been a game-changer for us.”
Jakob Wallroth, Partner at Wallroth & Wärn
Wallroth & Wärn Advokatbyrå is a boutique law firm specializing in construction law. Their expertise lies in providing legal advice on contracts and resolving construction disputes through negotiation. Serving property owners, housing cooperatives, and contractors, the firm offers tailored legal support to ensure compliance and mitigate risks in construction projects.
With a team of seasoned lawyers experienced in both the judicial system and the construction industry, Wallroth & Wärn is dedicated to long-term client relationships built on trust and mutual understanding. Their approach is results-driven and cost-effective, focusing on delivering practical legal solutions that align with their clients’ business needs.
Situation Analysis
Founded in 2024 with ambitious goals, Wallroth & Wärn quickly established a strong client base through personal networks and referrals. However, they recognized that to achieve sustained growth, they needed to enhance their digital presence.
With no structured marketing plan, limited online visibility, and the absence of essential tracking tools like Google Analytics and Search Console, they faced a competitive landscape where larger firms dominated search rankings. The opportunity was clear: by implementing a structured and strategic approach to digital marketing, Wallroth & Wärn could increase brand awareness and attract new clients organically.
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Lack of Organic Visibility
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The firm was not ranking for key industry-related search terms, making it difficult for potential clients to discover
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Absence of a Marketing Strategy
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With no defined marketing budget or content plan, growth efforts were reactive rather than proactive.
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No Digital Infrastructure
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Without Google Analytics, Google Search Console, or Tag Manager, there was no way to track website performance or measure marketing efforts.
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Competition with Larger Firms
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The legal industry is highly competitive, with well-established firms dominating search engine rankings and client trust.
The Project: Kick-Starting the Journey Towards Visibility
To address these challenges, Pascal Strategies implemented the Pascal Growth Starter, a structured framework designed to build a strong SEO foundation and prepare the firm for long-term digital marketing success. The project encompassed the following key initiatives:
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SEO Analysis & Strategy: Conducted a comprehensive SEO audit to identify priority keywords and opportunities for quick organic growth.
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Competitor Benchmarking: Analyzed key competitors' rankings, content strategies, and keyword focus areas to identify competitive gaps.
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Content & Audience Targeting: Developed a content plan focused on priority search terms and tailored landing pages designed for Wallroth & Wärn’s target audience.
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Website Structure Optimization: Provided recommendations on site architecture to enhance search engine crawlability and user experience.
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Technical Setup: Implemented Google Search Console, Google Tag Manager, and Google Analytics to enable data-driven decision-making.
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Conversion Optimization: Suggested improvements to conversion pathways, ensuring prospective clients had multiple, seamless ways to get in touch.
A Transformation That Redefined Growth
The collaboration between Pascal Strategies and Wallroth & Wärn led to significant improvements in online visibility and engagement:
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SEO Growth Plan: Developed a comprehensive SEO roadmap with 100 priority keywords strategically chosen based on traffic potential and ranking difficulty.
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Content Expansion: Created a structured content plan featuring 50 articles designed to improve keyword rankings and establish thought leadership.
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Search Performance Gains:
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56% increase in overall search exposure month-over-month
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74% increase in organic clicks month-over-month
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Average ranking improvement of 15% across priority keywords
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User Experience Enhancements: Suggested a new FAQ section to address common client concerns and optimize content placement.
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Measurement & Tracking: Enabled data tracking with Google Analytics, Search Console, and Tag Manager, setting measurable KPIs for ongoing optimization.
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Conversion Pathway Optimization: Provided insights on how to refine user journeys and increase client inquiries through strategic landing pages.